promoupmusic
CASE STUDIES
Check out our cases delivered over one-off campaigns or monthly management plans.
1
LUC - GLOW
About
Results
LUC - Glow
LUC's manager Michael Norinsberg from NY's Number Vun Records label has reached out to us seeking help with YouTube and Spotify Ads setup. Along with their own Instagram and Spotify campaigns we've been mainly tasked with YouTube Ads ad Spotify Audio Ads. The decisive reason was to get organic views and detailed reporting for LUC's ads performance.
Campaigns:

• Target audience identification strategy was based on Shazam, Spotify, and Social Media stats
• Over 8 months we had run more than 40 campaigns in 20 countries using YouTube campaigns and 2 Spotify Audio Ads

Results:

• Reached 2M video views with a mix of high engagement (likes, share, subscribes)
• Generated listeners traffic between YouTube and Spotify
• Increased streams and following
2
TheFatRat & Anjulie - Close To The Sun
About
Results
TheFatRat & Anjulie - Close To The Sun
Our friends from Pool Promotion recommended us to Chris and his management team who were seeking help with setting up a marketing campaign for the upcoming single "Close To The Sun". The setup time was tight, and communication was almost on the go while the TheFatRat team were shooting a new video in Iceland. The poor internet connection had delayed communication with the preparation of promo assets which created an additional challenge.
Campaign:

• Consultation as for effective budget allocation towards different platforms
• Determining best targeting parameters to use for promo
• Instagram and Facebook feed and stories ads (Video Views and Traffic objectives)
• YouTube (Bumper, Discovery, In-Stream Ads)

Results:

• The optimal budget was found to be effectively used across target countries and audience
• Increased number of video views, engagement, streams, and following. Up 1K subscribers came through the mix of organic and paid ads reaching 4M mark and millions of views over this campaign
• Reached the highest number of views and engagement among recent videos on TheFatRat YT channel
3
Wiz Khalifa - G.O.A.T Flow feat. THEMXXNLIGHT
About
Results
Wiz Khalifa - G.O.A.T Flow feat. THEMXXNLIGHT
The THEMXXNLIGHT R&B duo found us over our own Google Ads campaign. That proves that paid ads actually work... The twins were looking to set up a number of marketing campaigns for the content that they produce with a crazy consistency. Guys were almost at the beginning of understanding how organic promotion works and we had to run a few test campaigns in order to find the way forward for them.
Campaigns:

• Prior consultation, optimal budget allocation, identification of the most promising countries in terms of ROI, analysis of target audience and the potential of a new to be included into marketing campaigns
• A number of campaigns with different music content on Instagram, Facebook, YouTube
• Spotify Audio Ads

Results:

• Found optimal budget to spent effectively across target platforms, countries, and audience
• Increased number of video views, engagement, streams, and following
• Ongoing consultation brought significant results in the DIY skills of the artists
Our main goal here was to find a trustworthy, reliable source for all our promo, songs/social media/everything. promoUPmusic guys provided flexible and tailored package deals that had been greatly appreciated. We now still working together after 5month and discussing custom promo ideas/campaigns for THEMXXNLIGHT.
R&B Duo Artists
THEMXXNLIGHT
4
Millé - All Good feat. Malou Prytz
About
Results
Millé - All Good feat. Malou Prytz
German music label WEFOR were seeking help with consultation on their new artist with upcoming releases on YouTube, Instagram and Spotify.

Promoupmusic team was mainly tasked with improving social media presence and target ads setup. The challenge was to optimize the overall PR budget plan while still achieving decent results.
Campaigns:

• Prior campaign consultation over social media design and content plan
• Consultation about social ad creatives production
• YouTube (In-Stream and Discovery Ads)
• Instagram feed and stories ads (Video Views, Traffic and Retargeting objectives)
• Spotify Audio Ads (split tests with look-a-like artists and "fans also like")

Results:

• Improved social media visuals and ad creatives that effected overall conversions
• Increased number of video views, engagement, streams, and following
• Received enough quality data for retargeting campaigns and converting more views into followers
5
Kodaline - Wherever You Are
About
Results
Kodaline - Wherever You Are
Our services have been recommended to B-UNIQUE who manage Kodaline PR and Marketing. The challenge was to get ready for the upcoming single release within a week, run minor editing for promo video creative, and reactivate the fan base in the less engaged countries - Germany, Austria, and Switzerland. The lack of consistency in engaging Kodaline's fan base over their social media accounts and not sufficient advertisement within these countries was the main challenge.
Campaign:

• Prior consultation as for effective budget allocation towards different platforms
• Instagram and Facebook feed and stories ads (Video Views objectives)

Results:

• Identified optimal budget was found to spent across target countries and audience
• Increased number of video views, engagement, streams
• Reengaged audience that interacted with account over 365 days
• Identified positive engagement increase with look-a-like targeting of "Cold Play" fans base
6
Cheflodeezy - Ass Up
About
Results
Cheflodeezy - Ass Up
Artekal manages its 3 artists that needed help with social media management and ultimately fan base growth.

The most needed help was for Artekal's hip hop artist Cheflodeezy. The challenge was to assess previous marketing efforts and restart new management from scratch building more organically engaged fan base.
Management:

• Full access to artist's social media accounts to manage on behalf
• Creating own posts and editing existing content
• Content plan with ideas for creating videos and music challenges
• Outreach to 3rd Party PL curators
• Influencer / TikTokers outreach and negotiation

Results:

• Found the common ground and share the same ideas with the artists
• Increased number of video views, engagement, streams, and following
• Ongoing consultation brought significant results in the DIY skills of the artists
7
Kelli-Leigh - Сan't dance
About
Single
Kelli-Leigh - Сan't dance
Kelli-Leigh got in touch with us because she became an independent artist and she was looking for a team of music digital marketers who could help her with the new YouTube video promotion. The name of the single - "Can't Dance".

K-L had used marketing services in the past, but the lack of communication and reporting with the agency that she used at that time, she couldn't properly assess campaign results. K-L needed clarity as to what could have been done more with the previous results and how to scale them in order to convert views into engaged followers.
Therefore, she was tempted to try promoUPmusic services and learn more from her marketing campaign results and discuss follow-up strategies in a more consistent way.

Kelli-Leigh Henry-Davila, known professionally as Kelli-Leigh, is a South London singer-songwriter who has worked with the likes of Duke Dumont, Jax Jones, and Low Steppa. Her inspirations stem from growing up with Whitney Houston and Prince and after touring with Adele on her 21 album tour she decided to step out on her own as a solo artist.

Go check out her 1M Spotify profile and beautiful YouTube videos she created since she became an independent artist.
8
Hunter Plake - Bleeding Out
About
Results
Hunter Plake - Bleeding Out
German music label WEFOR were getting ready for Plake's new single release "Bleeding Out" to be promoted via Instagram and Spotify. The main setup was including YouTube video ads, but Hunter's video production team faced some issues with releasing it, so we had to transfer all the efforts towards IG promotion and assist with new promo video creatives.
Campaign:

• Prior consultation and analysis of current target audience and potential of new countries
• Promo creatives assist and split tests • Instagram (Video Views, Traffic, and Retargeting objectives)
• Spotify Audio Ads (split tests with look-a-like artists and "fans also like")

Results:

• The optimal budget was found to spend across the target countries, audience, and platforms
• Cross-promotion affected engagement between platforms
• Increased number of video views, engagement, streams, and gradual organic following
• More detailed reporting available on request

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