Campaigns:
• Prior consultation, optimal budget allocation, identification of the most promising countries in terms of ROI, analysis of target audience and the potential of a new to be included into marketing campaigns
• A number of campaigns with different music content on Instagram, Facebook, YouTube
• Spotify Audio Ads
Results:
• Found optimal budget to spent effectively across target platforms, countries, and audience
• Increased number of video views, engagement, streams, and following
• Ongoing consultation brought significant results in the DIY skills of the artists