In the growing entertainment world, YouTube has become one of the most innovative platforms that people can live off of. Some of the top creators made over $20 million this year, and the popularity of this media platform is only growing. As a creator trying to succeed in the music industry, you know that one of the most important parts is promotion. And, since we're talking about promoting music, Youtube is one of the starting points. Creating an ad on Youtube is simple at the first glance, but it takes quite a few considerations and it will help your music reach thousands of potential fans. So, let's dive into the world of Youtube ads and discuss specifics. Types of Ads
There are a few recommended ad types for music promotion, so you have to find the perfect one for you. Bumper Ads
With bumper ads, you are able to create and share a short announcement that lasts 6 seconds. This can be used to announce a new release or a gig in a specific area. Since it is so short, you must be very specific and only share the important details. If you get just the right amount of information in this short time, you may reach your target audience and gain a new listener. Discovery Ads
The ad unit includes an image thumbnail along with a few lines of text. Remember, most people avoid clicking on ads, even if they do seem interesting. So, we do not recommend this ad for new artists, since it can also be quite expensive. Unless you are sure your thumbnail will stand out and catch the eye of a viewer, this isn't the ad for you. In-Stream Ads
In-stream ads play sometime during a Youtube video. Remember, people usually have short attention spans and are generally not fans of ads. So, you must think very strategically about the first five seconds of your video. It must be eye-catching while also being straight to the point. High-quality video production is crucial when it comes to in-stream ads, so take the time to think of what you want to showcase. Testing
Once you have chosen your preferred ad and created it, you must start testing. One of the best parts of Youtube music promotion is analytics. With these numbers, you will be able to see just how well your ad is doing and what you can do differently. So, to get started, run a few split tests within one campaign for different groups according to the topic, audience, ad placement, titles, remarketing.
Don't forget to also make sure you exclude groups you don't need to target, such as children. Pay attention to the topic and audience sections since these are most important for ads.
Create a custom audience list by adding URLs of look-alike artist channels or any YT video links that can be read by YT as your target audience interests. This will allow your YT music ads to be placed accordingly. Your To-Do List
To sum it all up for you, here is a started to-do list of steps to take for Youtube music promotion.
- Research type of ads that you may come across as a viewer;
- Choose ads that feels natural and relevant to your target audience;
- Create your ad according to the time limits or the daily budget of your chosen ad type;
- Form different test groups;
- Set up ad settings and run tests;
- Check analytics to see which is most successful, and decide further steps according to these results
So, what are you waiting for? Get out there and start promoting your music for the world to hear!